![]() When a business adopts procedures to deal with shifting conditions, an emergent strategy may be the logical outcome. Unexpected situations like those listed below can call for emergent strategies: Why use emergent strategy? Due to the pattern of an emergent strategy being by definition unintended, it differs from deliberate strategy in business. These tactics appear after a company performs a set of tasks repeatedly to establish a pattern in its behaviors. What is emergent strategy?Ī business strategy that emerges over time as a company balances its objectives with evolving conditions is referred to as an emergent strategy by author Henry Mintzberg. Due to unforeseen circumstances, businesses frequently benefit from a combination of planned and emergent strategies to accomplish their objectives and change with the environment. ![]() ![]() A benefit and a drawback of strategic planning is that it doesn’t take into account changes in a company’s operations or performance the way an emergent strategy does. Setting and adhering to a strategic plan to accomplish business goals is the opposite of using emergent strategies for a business. ![]()
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